Louisa James, St Peters Hospice.
"From start to finish we were very impressed with the level of service and professionalism we received. We are very proud to share the project with our supporters thanks to the team at SHG."
We create experiences, capture attention and build brands
SPORTS | EVENTS | MEDIA | MARKETING
We are a sports & active lifestyle agency specialising in event management, staffing, sponsorship, brand activation, and media production.
Event Staffing & Delivery
From supplying course marshals to delivering entire mass-participation experiences, we bring events to life through expert planning, experienced personnel and seamless delivery. From the first briefing to the final finish line, we take care of every detail to create exceptional experiences for participants, partners and audiences.
Event Staffing / Event Management / Event Operations / Course Marshals / Route Managers / Logistics & Planning / Crew & Volunteer Management / Participant Experience / Health & Safety / On-Site Delivery.
Media, Branding & Content
We deliver specialist media coverage for mass-participation sporting events, deploying dedicated photography and video teams with structured coverage plans. From aerial drone filming and rapid live content delivery to photo sales that generate additional event revenue, we provide end-to-end media solutions. We also bring over 10 years of experience in brand design, end-to-end digital campaign delivery, and commercial and documentary filmmaking across sport and fitness.
Mass Participation Event Coverage / Event Photography & Photo Sales / Live & 24-Hour Content Delivery / Video Production / Aerial Drone Filming/ Media Team Deployment & Coverage Planning / Brand Strategy & Identity / Digital Campaigns / Graphic Design & Post-Production.
Brand Activations & Experiential Marketing
We connect brands with audiences through creative campaigns, strategic partnerships and memorable experiences. Drawing on our expertise in sport, fitness and live events, we create activations that drive engagement, build lasting brand recall and establish tentpole events that fuel months of marketing and content.
Brand Partnerships / Sponsorship Strategy / Experiential Campaigns / Product Launches / Sampling & Promotions / Athlete & Influencer Partnerships / Festival & Sporting Activations / Audience Engagement.
Venue Marketing
With over a decade of experience delivering campaigns for leading gym and fitness brands and sports venues, we know how to engage fitness audiences and grow communities. We combine strategic marketing and creative content to strengthen brands, attract new members and unlock commercial opportunities.
Gym Marketing / Sports Venue Marketing / Membership Acquisition & Retention / Brand Strategy & Positioning / Social Media Campaigns / Video & Photography / Community Engagement / Commercial Partnerships.
Who We've Worked With
What They Say
Kevin Bowlen, Goruck USA.
"Wonderful to work with. We're thankful for the clear and consistent communication. Never once have I wondered, 'what happens next?' The support, media coverage and activation have been incredible."
Salvatore Notaro, VIVO Life.
"A truly professional setup. The quality of engagement we received via the activation and brand partnership exceeded many other events we have done. The support we received right from the start was exceptional."