Project: Tour De Bristol - Cycle Race–Video Coverage on a Grand Scale.
Part of the St Peters Hospice portfolio of fundraising events.
Capturing the Heart of Tour De Bristol – Full-Spectrum Video Coverage by Superhuman Group
When St Peters Hospice brought the Tour De Bristol to life — a multiple city - spanning cycling event supporting vital hospice care — they needed more than Media Support. They needed a partner capable of telling the story of the event: its energy, emotion, and impact.
Enter Superhuman Group. As the trusted media partner, Superhuman Group delivered a comprehensive event video solution, covering every angle of the race —quite literally. The goal? To create a dynamic visual record that reflected both the spirit of the ride and the human stories behind the fundraising.
SERVICES WE PROVIDED
On-Foot Camera Operators. Vehicle-Mounted Chase and Follow Cameras. Aerial Drone Pilots compliant with CAA regulations and relevant zone permissions. On-Camera Interviews. End to End Post Production Services.
CLIENT FEEDBACK
"From start to finish we were very impressed with the level of service and professionalism we received. We are very proud to share the video coveragewith our supporters thanks to the team at SHG."
— Louisa James, Head of Fundraising – St Peters Hospice.
The Brief
The Tour De Bristol, a long-standing and much-loved annual cycling event organised by St Peters Hospice, has grown year on year —both in participation and impact. As the event entered its next chapter, the hospice team set their sights on elevating the way the event was captured and shared.
They wanted video content that not only documented the scale and energy of the ride, but also told the powerful human stories behind the fundraising. To bring this vision to life, they partnered with Superhuman Group as their official Event Video Partner, with a brief to deliver end-to-end video coverage that matched the prestige and emotional depth of the event itself.
The Solution
- Chase-Vehicle Cameras followed cyclists throughout the city and into the winding hills of Wales, providing high-speed, on-the-move footage from ground level at a Top-Gear style level of production value.
- On-Foot Camera Operators were strategically positioned along the routeand at the Start/Finish line, capturing crowd energy, event flavour, rider determination, and candid moments.
- Aerial Drone Operators gave a breath-taking bird’s-eye view of the Citystreetsand beautiful expansive scenery of Wales. Showcasing the scale of the participation, adding cinematic depth and production value to the story.
- On-Camera Interviews with participants and supporters highlighted the personal motivations behind the ride and the cause it supports —bringing emotional resonance to the final even film and further creating bite-size social content for additional distribution.
- Full Post Production with Superhuman Group provided end-to-end Post Production services encompassing Editing, Colour Grading, Mastering, Royalty-Free Music Licensing, and Motion Graphics for all media deliverables —ensuring alignment with the event tone and adherence to Tour De Bristol and St Peter’s Hospice brand guidelines.
The Outcome
✅ Delivered a cinematic, multi-perspective event film capturing the full energy, scale, and emotion of the Tour De Bristol.
✅ Produced stunning aerial, on-the-move, and on-foot footage to showcase both the city streets and the scenic Welsh landscapes.
✅ Captured authentic human stories through on-camera interviews, adding emotional depth and supporter engagement.
✅ Created bite-size social media content to extend the event’s reach beyond the day itself.
✅ Ensured all media deliverables aligned perfectly with the Tour De Bristol and St Peter’s Hospice brand guidelines.
✅ Provided a seamless, end-to-end production workflow from capture to final delivery.
✅ Enabled St Peters Hospice to proudly share professional, high-quality event coverage with supporters and stakeholders.
✅ Enhanced the event’s prestige and fundraising narrative through world-class storytelling and production values.
