Project: The Great Run Company – Delivering The Bristol Half Marathon & 10K

When one of the UK’s biggest running events hits the streets of Bristol, precision, safety, and seamless execution are non-negotiable.

Since 2022, Superhuman Group has been a trusted partner to The Great Run Company — delivering expert course management, event staffing, and live race-day operations to keep the AJ Bell Great Bristol Run running like clockwork.

The result? Year after year, over 23,000 participants and 60,000 spectators enjoy a world-class race experience.

SERVICES WE PROVIDED

Event Planning & Course Management · Event Staffing · Site Build & Take Down · Live Event Delivery

CLIENT FEEDBACK

“The support from the team at Superhuman Group continues to be absolutely fantastic and really appreciated. It’s been a real pleasure working with Craig and his team, and I’m absolutely delighted to have their continued support.”

—Ian Lole, The Great Run Company

The Brief

The AJ Bell Great Bristol Run is one of the UK’s premier running events, attracting tens of thousands of participants and spectators annually.

Since 2022, The Great Run Company has continued to partner with Superhuman Group for support with operational muscle — strengthening delivery teams and ensuring a safe, seamless, and positive experience for everyone involved for this major city, closed road event.

The Solution

Event & Course Management Services

Each year, our senior event directors, Craig Stevens and Luca Samara, take on the role of Course Managers, working alongside the client event team in the weeks leading up to race day. Their expert insight and collaborative approach help:

• Refine course design
• Streamline operational planning
• Enhance event safety and flow

Key responsibilities include:

• Route and infrastructure planning
• Oversight of set-up and take-down operations
• Liaison with local contractors 
• Live event course management across both the Half Marathon and 10K

Event Delivery & Staffing

On race day, we deploy 10 of our most experienced Event Managers, each assigned to a key course sector. Their responsibilities include:

• Managing marshalling teams and volunteer coordination
• Overseeing crowd control and runner safety
• Executing road closures and diversion protocols
• Providing rapid, on-the-ground operational support

These professionals act as the eyes and ears of Event Control —ensuring swift communication, decisive action, and a smooth experience for runners and the public.

The Outcome

✅ Consistently smooth delivery across both the Half Marathon and 10K
✅ Strengthened core operational team with senior, high-calibre professionals
✅ Clear communication maintained across the entire live course
✅ Elevated participant and spectator experience through efficient marshalling and course flow