Project: Vivo Life Nutrition – Headline Sponsorship & Brand Activation at Superhuman Games 2025

When a premium plant-based nutrition brand wanted to break through the noise of the competitive fitness market, they needed more than just visibility —they needed authentic, high-impact engagement with the right audience.

Superhuman Group delivered exactly that, designing and executing a headline sponsorship, immersive brand activation, and a media campaign that put Vivo Life at the heart of the Superhuman Games experience.

The result? A standout live activation that not only boosted awareness, but built lasting trust with their ideal consumer base.

SERVICES WE PROVIDED

Sponsorship Brokerage & Management · Brand Activation Strategy Design & Delivery · Media & Content Production

CLIENT FEEDBACK

"A truly professional setup. The quality of engagement we received via the activation and headline sponsorship exceeded many other events we have done. The support we received right from the start was exceptional."

—Salvatore Notaro, Vivo Life CEO

The Brief

Vivo Life is a Glastonbury-based premium health and fitness supplement brand, known for its clean, plant-based formulations and uncompromising sustainability standards. With a loyal vegan and vegetarian fitness following, they approached us to help expand their reach —engaging a broader fitness audience and reinforcing their positioning as the go-to high-performance nutrition brand for everyone from casual gym-goers to elite athletes. Working closely with Vivo Life’s senior management and marketing team, we created a three-month brand awareness strategy, centred around the launch of their new product line, Sustain. This included authentic digital storytelling, a major event sponsorship, and a live brand activation at Superhuman Games 2025.

The Solution

Leveraging the Superhuman Games platform as organisers of one of the world’s most respected functional fitness competitions, we knew the Superhuman Games audience —a mix of elite athletes and passionate fitness enthusiasts —was the perfect match for Vivo Life’s brand.

Our delivery included:

Headline Sponsorship Integration – Vivo Life branding was embedded across every layer of the event, from digital campaigns to high-impact on-site touchpoints. Their presence didn’t just show up —it stood out.
Cross-Platform Story-Led Media Campaign – A content-driven approach that told the human story behind the Vivo Life × Superhuman Games partnership. We produced athlete features, behind-the-scenes vlogs, and humour-led videos to authentically connect with the fitness community.
Immersive Onsite Brand Activation– The Vivo Life Performance Village served as a high-footfall hub for recovery, product sampling, sales, and interaction. Key features included:
- Recovery Zone with ice baths, sports massage, and in-competition product sampling of Sustain and Ignite
- Mobile Hydration Station — a roaming, highly visible activation serving Vivo Life electrolytes directly to athletes on the move
Post-Event Brand Recall Strategy – Follow-up email campaigns offered athletes exclusive discounts in exchange for product feedback, extending engagement beyond event day.

Activation Highlights “Elevated Performance Culture” in Action

"A Collaboration That Makes Sense"–Pre-event media campaign telling the personal and brand story behind the partnership
The Vivo Life Performance Village–A vibrant, central event hub for athlete interaction, recovery, and sampling
Recovery Zone–Immersive ice bath and massage space tied to Vivo Life’s Fuel Your Potential message
Mobile Hydration Station–Direct, personal engagement with athletes during competition
Post-Event Follow-Up–Targeted emails driving feedback, offers, and ongoing brand recall