Project: Workout Bristol –Turning Ordinary Into Extraordinary

When a community-driven gym chain wanted to spark attention, energise its members, and show off its personality —all while raising money for Sport Relief —they needed a concept that was equal parts engaging, challenging, and inspiring.

Superhuman Group delivered exactly that, designing a one-of-a-kind docu-series and live event programme that transformed Workout Bristol members into local fitness heroes.

The result? A six-month brand experience that built awareness, drove engagement, and brought the community closer than ever.

SERVICES WE PROVIDED

Media & Content Creation · Event Design & Delivery · Brand Marketing · Charity Fundraising

CLIENT FEEDBACK

“Superhuman Group are by far the most creative and effective agency that we’ve ever worked with, I can’t wait to see what they can come up with next!” 

—Jack Hennessy, General Manager, Workout Bristol

The Brief

Workout Bristol is a low-cost, high-value health club chain that’s been serving communities since 2011. Far more than just gyms, their facilities include saunas, steam rooms, cafés, healthcare services, and more —all wrapped in a friendly, member-focused culture.

They challenged us to:

• Capture the attention of potential new members
• Engage and inspire existing members
• Showcase their brand values and community focus
• Create something fresh, exciting, and shareable
• Raise funds for Sport Relief through a fun, inclusive campaign

The Solution

From Ordinary to Extraordinary (O2E) – Sponsored by Workout

We designed and delivered a completely original concept: a six-month social media docu-series and live event challenge programme.

The format:

4 teams of 12 members each (all current gym members)1 specialist coach per team (all Workout Bristol instructors)6monthly challenges, each with a different theme, skill focus, and level of intensityFull content coverage, including training footage, behind-the-scenes stories, event day action, and the grand finale awards ceremony

The Challenges:

1. Pandemonium Race – An endurance obstacle race testing grit and teamwork
2. Duathlon at Dawn – An early-morning cycle-and-run challenge to kick-start the day in style
3. Trojan Strongman/Woman – A showcase of raw strength, lifting, and functional fitness
4. Urban Orienteering – Navigating Bristol’s streets in a fast-paced urban adventure
5. Dragon CrossFit Throwdown – A high-intensity WOD challenge for bragging rights
6. Sport Relief Challenge – A community fundraising finale for an incredible cause

Why it worked:

• Community-first design – Involving members directly in the action, alongside their own coaches
• Built-in storytelling – Every challenge became a chapter in a bigger journey, perfect for social media
• Multi-platform content – Video, photography, and live coverage maximised reach across digital channels
• Event-to-content loop – Live events created rich media assets, and content fuelled anticipation for the next challenge

The Outcome

✅ Successful creation and launch of a unique, multi-month docu-series concept
✅ Increased brand awareness through high-volume, engaging social media content
✅ Elevated the profile of Workout Bristol’s coaches, members, and community spirit
✅ Generated strong member engagement and participation over six months
✅ Delivered integrated, multi-channel marketing before, during, and after the series
✅ Raised funds and awareness for Sport Relief through the finale challenge