Strategic Brand Partnerships & Sponsorships
What We do
Whether you’re a brand investing in sponsorships or an event organiser seeking the right partners, we deliver a tailored, strategic approach that drives growth and builds communities.
From strategy to execution, we manage every step of the partnership journey—creating value for sponsors and rights holders by connecting the right brands with the right audiences at the right time.
From Finish Lines to Storylines: A New Era of Event Sponsorship
With deep expertise in endurance sports and mass-participation events, we identify opportunities, broker partnerships, and design sponsorship packages that truly resonate with fitness consumers, health-conscious individuals, and sports-minded audiences.
Endurance sports and event participation is booming — entries are at record highs, formats are diversifying, and younger audiences are joining in greater numbers.
While most sponsorships stop at race day exposure, we go far beyond — building partnership strategies that combine live activations with digital storytelling to keep your brand at the centre of the conversation before, during, and long after the event.
Backed by nearly 20 years of delivering large-scale events, a diverse portfolio of owned event properties, and extensive, trusted relationships with leading event brands and rights holders, we create sponsorship solutions that maximise visibility and deepen audience engagement.
Mass-Participation Events
We currently have sponsorship and media opportunities across;
Major City Marathons & Closed Road Races
Trail Running & Ultra Races
Obstacle Course Racing and Themed Events
Competitive Fitness Events
Adventure Sports
Triathlon & Multi-Sport Events
Cycling Events
Fitness & Wellness Festivals
Sports Festivals
