Mass Participation
What We Do
We specialise in the design, planning, and delivery of bespoke and white-labelled mass participation fitness events and sporting experiences. Our expertise spans large-scale endurance events—from major city closed-road marathons and half marathons with up to 40,000 participants, to adventure races, trail runs, cycling events, OCR, triathlons, and ultra races. We also deliver exceptional corporate sports days and traditional-format charity events.
Whether you're launching a brand-new event or enhancing an existing one, we bring the expertise, resources, and energy to turn your vision into reality—delivering seamless, high-impact experiences that engage audiences and inspire athletes of all levels.
We can handle every detail from start to finish, or support specific areas as needed.
Our Services
- Event Design & Participant Experience
- Health, Safety & Legal Compliance
- Venue Sourcing, Licensing & Permissions
- Budgeting & Procurement
- Sustainability Management
- Accessibility Planning
- Medical Planning
- Event Operations, Logistics & Production
- Travel, Accommodation & Catering
- Marketing & Promotions
- Event Media & Content Production
- Post-Event Data & Insights
Why Choose Us?
For nearly 15 years, we’ve been the event delivery partner of choice for some of the UK’s leading brands—working across public, corporate, and charity events.
Our track record speaks for itself. We don’t just talk a big game—we deliver. From concept to execution, we’re trusted for creating and delivering world-class experiences.
Each year, we partner with industry leaders like The Great Run Company and Red Bull Events to bring major public events to life. We also produce our own portfolio of mass participation challenges under the Superhuman Sports brand.
Our flagship event, Superhuman Games, is recognised as one of the UK’s most successful and longest-running fitness festivals, attracting thousands of athletes from around the world.
Get in touch today—let’s bring your next event to life.